Easy Trip App

APP Design

Tools: Adobe XD, InVision, Figma, Adobe Photoshop, Adobe illustration, Miro, Trello

This is an individual project and has been created during the Bootcamp period.

The Problem

undraw_Questions_re_1fy7

There are many apps that people can choose from to plan their travels at present. But with the increase in customers' needs, a single platform cannot satisfy them anymore, for example, users are often unable to check out destinations and deals on flights on the same platform.

The best way to identify a target user and know more about their needs is through user research. Therefore, conducting 1-2-1 interviews and an online survey are essential steps in the process.

Interview Plan

undraw_Organizing_projects_0p9a-1

Research Question: How do young people aged between 20-30 choose their travel destination?

We began by conducting six user interviews and created an online survey to discover influential factors on young people when choosing their travel destinations.

Methodology

undraw_interview_rmcf

1-1 Interview

  • Six 1x1 user interviews
  • Held interview on Dec 8th.
  • Select users with different jobs and genders to observe commonalities between different types of people.
  • Around 20 questions had been asked

Online Survey

  • Online Survey via Google Form
  • Posted on social media December 8th
  • 21 Participants after two days

Interview Transcript

There are some thoughts that interviewees said about what is the hardest part of planning a trip.

undraw_female_avatar_w3jk

“Oh, picked a time is the hardest after I started working. It's hard to find a time period that everyone is available.”

Summer, 26

undraw_male_avatar_323b

"I think the hardest part of planning a trip is trying to make the most use of time with less money and go to many places but less exhausted"

William, 27

Affinity Diagram

After completing the user interviews and online survey, I collected all the important information from interviewees. To effectively demonstrate user pain points and needs clearly, categorizing all user insights can be beneficial.

Affinity-process-1
User-interview-insights2

Based on the information from the interviews, the next step was to create an empathy map that demonstrated what users would think, do, feel, and say.a

Empathy Map

Empathy-map

User Persona

Developing a user persona is extremely useful when attempting to improve a business: Molly Green is a designer who loves travel and seeks out new experiences. She is always on the lookout for cheap flights and decent accommodation. She wants to travel often whilst staying within her limited budget and restricted timeframe.


User-Persona

User Insights Statement

undraw_Design_feedback_re_8gtk

This is a woman who loves to discover new places and actively seeks out exciting experiences during traveling. She needs to be able to select a suitable time and affordable flights when she travels because of her restrictions in both these areas.

Problem Statement

undraw_solution_mindset_34bi

We found that no existing booking platform could fully satisfy the needs of the customer, which were to find clear comparisons between different flights. This left customers feeling frustrated and like they had wasted their time. How might we improve the booking platform so that travelers can save time, reduce the stress of planning, and feel satisfied when using the platform?

Feature Prioritization Matrix

The feature prioritization matrix shows how important the different features are. After careful consideration and analysis, I believe comparing flight ticket prices within a community where users share their travel experiences is a "must-have" feature.

value-prop

Value Proposition Statement

My booking platform helps travelers plan their trips and compare prices between flights. This solves the problem for customers who spend most of their time selecting flights but are who are unable to find both the best price and destination.

We improve upon the competition because we provide several additional features that help customers reduce stress when planning their trip. We are a credible  alternative because we know what customers want and need.

Value-proposition

User Scenario

The user scenario indicates how users might react in a specific system or environment. Designers can use these scenarios to better understand users’ motivations, needs, and how they would interact with a particular design.

 In our user scenario, Molly Green is a fashion designer who loves traveling but has limited time and a limited budget. She often has a hard time selecting a destination, and sometimes she cannot get the flight deals she wants. She and her friend use this platform to plan her next trip.

User-scenario

Storyboard

Storyboard is a visual tool that explores a user’s overall experience with a product. By using a storyboard, designers can these how people interact with a product over time.

This storyboard demonstrates Molly and Kelly’s plan to travel to Japan. They use Easy Trip to help decide on their destination and to book inexpensive flights. During the planning process, they encounter a problem and manage to solve it by using our platform.

Storyboard-HW

User Journey Map

User-Journey-map-HW

Competitor Analysis

WeChat-Screenshot_20210109123354

User Flow

User-flow2

Wireframe Sketch

Digital Wireframes

digital-wireframe_画板-1

User Testing Plan

undraw_usability_testing_2xs4

Objectives:

  • Can user sign up easily?
  • Can user reset their password?
  • Can user purchase a flight ticket easily?
  • Can user find a destination and comment?

Feedback Notes:

  • Can’t get back to the right previous page or can’t get back
  • What is trip button for? Upcoming and past trips
  • Unmatched destination
  • Simple design and easy to understand

Analysis Of User Testing Results

After creating an affinity diagram, designers prioritize the issues based on how important they may be to users. The suggestions from the user are to Iterate the navigation system and reconnect the wireframes.

priority-matrix

Iterated User flow

User-flow-New

Hi-Fi Prototype

HI-FI Prototype Link: https://xd.adobe.com/view/66fb6343-d976-4850-b3c6-d44103c6b752-33a8/

Selected Works

Weight Watchers RebrandingGraphic Design - Branding

PappaRich BrandingGraphic Design - Social Media Branding

Scary Hitchcock PosterGraphic Design - Poster/C4D

Katsumi Asaba Studio Business CardGraphic Design - Business Card Design

Easy Trip AppUX/UI Design

Futurism Style PostersGraphic Design - Posters

Alice In Wonderland Theme PostersGraphic Design - Posters